You will need to create 2 ‘mood boards’ to supplement your research. Mood boards are essentially a montage of images which can be used to represent a social, demographic or psychographic group or some kind of thematic idea.
It is relatively simple to make mood boards in Photoshop, but these can also be done in Word.
You will need to create TWO mood boards and each mood board needs to be accompanied with a written analysis of approximately 200 words explaining the choices you have made and giving more information about your intended product and the target audience for the product.
1 – Target audience: any magazine will target a specific demographic and psychographic. Use images to show a clear representation of who the target audience is for the music magazine you wish to create.
Think about your typical reader as magazines do in their media kit; the best way to approach this to think of a day in the life of your typical reader. What clothes will they wear, what will they eat for lunch, what car might they drive, what will they watch on T.V, what bands will they listen to, what technology might they use, where would they go for an evening out, their job, their favourite holiday destination, anything that helps to build a visual representation of your typical reader.
2 – Advertisers: advertising is a key revenue stream for any magazine and the companies that advertise in a magazine are chosen specifically to target the right audience. Create a mood board to show which companies you would be targeting to advertise in your magazine based on your target audience.
Some obvious ones to start you off would be technology companies, cameras, mobile phones etc. Music stores, car companies, clothing brands. Have a look at some existing magazines if you need some inspiration.
No comments:
Post a Comment