You should present your audience profile like the ones in the IPC Media Packs - take a look here. You will see that they describe the demographic characteristics of their audience and show lots of brands that their audience might be attracted to.
Here is an example from a previous AS submission - the media kit is probably best left until after you have finalised the designs of your main products as you should be aiming to use colours, fonts and images from your main products within your media kit.
No comments:
Post a Comment